The Overwatch League

The objective was to create mockups for digital advertisements showcasing the Overwatch League. These mockups featured various teams, with a spotlight on the New York Excelsior, primarily displayed in the CCO's Times Square digital takeover. The London Spitfire, the team that became the 2018 champions, were chosen as the opposing team. Houston, TX and Los Angeles, CA were also selected to demonstrate diverse color capabilities on the prominent digital unit in Times Square. The digital units presented live score updates and looping images of athletes representing their in-game characters in real-time. Additionally, a wallscape unit mockup highlighted the potential of augmented reality technology.