Jardiance
Advertising Campaign
2022CLIENT:
AGENCY:
FOCUS:
PROGRAM:
Boehringer Ingelheim
ART DIRECTOR:
DESIGNER:
PHOTOGRAPHER:
natrel Health
Pharmaceutical Advertising
Bilateral Branding
Environmental (Trade Show) Design
Adobe Illustrator
Adobe Photoshop
Sketch
Kyle Markham
Kyle Markham
Kyle Markham
As Art Director at natrel Health, I led the development of print and digital materials for Jardiance, supporting healthcare professional communication. I directed a photo shoot in Brooklyn, NY, to create custom imagery for promotional campaigns, then used that to design data visualizations, schematics, trade show displays, web banners, and online marketing materials.
Throughout my time working on projects for Boehringer Ingelheim, I collaborated closely with legal, medical, and regulatory teams to ensure accuracy, and brand consistency.
Disclaimer: The materials shown here were produced as part of professional work completed during my tenure at natrel Health for the Jardiance brand (Boehringer Ingelheim and Eli Lilly and Company). These pieces are presented solely for portfolio purposes to demonstrate my role in the design process.
The registration status and approved product labeling of medicines may have changed since the time these projects were created. The content shown does not represent current or official information from Jardiance, Boehringer Ingelheim, or Eli Lilly and Company, nor does it imply their endorsement of this portfolio.
Projects created in 2022 at natrel Health
Designing for Jardiance was an incredibly rewarding experience. As a high-profile pharmaceutical, the project required numerous design revisions to ensure the final materials aligned perfectly with the client’s vision and regulatory standards. Ultimately, the promotional work I developed met their needs seamlessly and communicated effectively to their audience.
Seeing those materials still in use today is a rewarding reminder that thoughtful, well-executed design can continue to advance client goals and engage audiences long after launch.
— Kyle, former art director for natrel Health