Ingrid Michaelson Promotion

The objective was to launch a captivating advertising campaign promoting Ingrid Michaelson's Stranger Songs album. Cabin 24 Records wanted the album art to draw inspiration from the popular Netflix show Stranger Things. The campaign utilized a selected design which incorporated elements from the show, authorized by Netflix, and endorsed by Cabin 24 Records.

The campaign ran for six weeks in the second and third quarter of 2019 across key cities such as Boston, New York City, and Los Angeles. The primary focus was to engage existing fans of Ingrid Michaelson, advertise for new fans, and perhaps appeal to Stranger Things enthusiasts with this innovative promotional approach. We aimed to boost album sales and create buzz surrounding the album release. Its deployment included out-of-home advertisements and social media platforms. The creative direction merged the aesthetic of the show with Ingrid Michaelson's musical style, evoking curiosity and anticipation.